HOFFMAN AUTO GROUP BREAKS GROUND ON LINCOLN VITRINE DEALERSHIP

East Hartford, CT – May 26, 2026 – Hoffman Auto Group announced today the ground breaking of its next-generation stand alone Lincoln Vitrine dealership, Lincoln’s premier retail design concept focused on elevated hospitality and personalized luxury experience. This commitment further advances Hoffman’s long-term investment inluxury automotive retail and client experience with Hoffman Lincoln being the 12th dealership in the company’s lineup. The official ground breaking ceremony will be held atthe new site- 515 Connecticut Boulevard on May 28, directly next to the Hoffman Collision Center.

“The Lincoln Vitrine facility represents the future of luxury retailing — modern, elevated, and client-centered,” said Chairman Bradley Hoffman. “From enhanced delivery experiences to premium client amenities, this facility will redefine what our clients can expect from Lincoln at Hoffman.”

The new Lincoln Vitrine dealership will feature Lincoln’s latest global design standards, including a warm, hospitality-driven environment, modern architecture, upgraded service accommodations, and immersive client spaces designed to create a seamless luxury experience from sales through service. The new facility establishes Hoffman Lincoln as a Black Label dealership, offering clients premium themed vehicle designsand a suite of exclusive benefits.

“While construction is underway,” Hoffman East President Matthew Hoffman added, “our focus remains on continuing to deliver the convenience, transparency, and personalized attention that define the Hoffman experience. We are committed to maintaining seamless service throughout the project while preparing for an even more elevated ownership experience ahead.”

About Hoffman Auto Group

Founded in 1921 by Israel Hoffman, Hoffman Auto Group has grown into one of Connecticut’s most respected family-owned businesses, with a growing New England footprint. With locations in East Hartford, West Simsbury, Waterbury, and New London, Connecticut, and Burlington, Vermont, they represent 11 brands and currently operate 11 dealerships and two collision centers. The Hoffman brands include Audi, BMW, Ford, Genesis, Honda, Hyundai, Lexus, Lincoln, Porsche, Subaru, and Toyota.